Cookies Policy

Base Materials Limited ("Base Materials" or "we" or "us") uses cookies on our website, https://base-materials.com ("Website"), which amongst other things, help us to improve your experience of our Website and to ensure that it performs as you expect it to. Cookies are text files containing small amounts of information, which are downloaded to your computer or mobile device by websites that you visit. They can improve your experience of using a website, for example, by remembering your preference settings and tracking your use of a website so that it can be improved to meet your needs. They can also help to ensure that adverts you see online are more relevant to you and your interests. 

Websites must get consent to send cookies to your computer or mobile device unless the cookies are strictly necessary to provide services to you. 

You can set your cookie preferences when you arrive at our Website and by clicking on the 'my consent preferences' button. 

You can also set your preferences and block certain types of cookies that are not necessary by changing the settings on your browser. Learn how to do this here. 

Unless the cookie is a strictly necessary cookie, you can withdraw your consent to our cookies at any time even if you have previously consented. Although, please do remember that if you do not consent to our functionality cookies, parts of our Website will not work.  

The table below explains what cookies we use on our Website, why we use them and whether they are strictly necessary or another type of cookie e.g. "functionality", "performance" or "targeting" cookies. We also state in the table whether a cookie is a "persistent" or "session" cookie. The difference is that:  

  • Persistent cookies remain on your device between browsing sessions. They are activated each time you visit the Website that created that particular cookie. For example, where a "persistent cookie" is used on a website to remember your log-in details, you will not need to enter those details each time you visit that website.  
  • Session cookies allow website operators to link the actions of a user during a browser session. A browser session starts when you open the browser window and finishes when you close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted. 

Some of the cookies listed below are those set by our own Website when you visit – https://base-materials.com. However, we also have cookies on our Website that are set by third parties – not Base Materials. For example, Microsoft and Google to help us understand how users find and interact with our Website.  

Strictly Necessary Cookies 

Strictly necessary cookies are essential to enable you to receive a service on a website. We would not be able to operate our Website without using the "strictly necessary" cookies listed below. 
Consent Magic cs_user_preference; cs_stored_consent_for; cs_enabled_cookie_term_60; cs_enabled_cookie_term_61; cs_enabled_cookie_term_62; cs_enabled_cookie_term_64 Stores user consent and cookies preferences. Persistent (expires after 1 year).
Consent Magic cs_viewed_cookie_policy Records whether the user has viewed our cookies policy. Persistent (expires after 1 year).
Atlassian Jira Servicedesk ajs_anonymous_id Stores data around the users' last visit to our website. Persistent (expires after 1 year).
ZoomInfo Cookie Consent Stores data for users who consent to cookies. Persistent (expires after 1 year).
ZoomInfo coo Set when a user has requested to opt-out of tracking. Persistent (expires after 1 year).
Consent Magic CS-Magic Ensures our website can operate effectively. Persistent.
WordPress mcfw-bypass-cookie; mcfw-wp-user-cookie; wordpress_logged_in_ac676890b8c50cc3bac1ee720d7e6313; wordpress_sec_ac676890b8c50cc3bac1ee720d7e6313 Ensures our website can operate effectively. Persistent.
WordPress wp-settings-2; wp-settings-time-2; wpEmojiSettingsSupports Ensures our website can operate effectively. Session.
Consent Magic cs_enabled_server_side; cs_enabled_advanced_matching Ensures our website can operate effectively. Persistent.
Cloudflare _cf_bm Distinguishes between humans and bots. Persistent (expires after 30 minutes).
ZoomInfo _px3 Related to the Perimeter X security layer. Persistent (expires after 5 minutes).
Tawk.To twk_uuid_* HTTP cookie. Persistent.
WordPress PHPSESSID Identifier for the user's current session. Session.
Pixel Your Site pys_landing_page Collects landing page data. Persistent.
Gravity Forms / WordPress gwsa_submitted_forms Keeps track of form submissions. Persistent.
Gravity Forms / WordPress gwsa_submitted_forms Keeps track of form submissions. Persistent.
ASP.NET ASPSESSIONID Tracks conversion during the member sign up process. Session.
WordPress __wpdm_client Analytics. Session.
Cloudflare _cflb Allows the end user to have a seamless experience (for example, this cookie is used for keeping an end user’s items in a shopping cart while they continue to navigate around the website). Session.
Cloudflare _cfseq Tracks the order of requests a user has made and the time between requests. Persistent.
Cloudflare Cf_ob_info Collects information on: (a) the HTTP Status Code returned by the origin web server, (b) the Ray ID of the original failed request and (c) the data center serving the traffic and informs Cloudflare to fetch requested resources from the Always Online cache on the designated port. Persistent (expires after 30 seconds).
Cloudflare _cfruid Manages incoming traffic and has visibility of the origin of a particular request. Persistent.
Cloudflare _CFUVID Distinguishes individual users who share the same IP address. Visitors who do not provide the cookie are likely to be grouped together and may not be able to access the site if there are many other visitors from the same IP address. Persistent.
Cloudflare Cf_chr_rc_i; Cf_chl_rc_ni; Cf_chl_rc_m Identifies production issues on clients. Persistent.

Performance Cookies 

Performance cookies collect information about how visitors use a website, for instance, which pages visitors go to most often and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. Any information collected by these cookies is anonymous. We only use such information to improve our website. 
Tawk.To TawkConnectionTime Manages a visitor's connection. Session.
ZoomInfo _zitok Maintains a unique visitor identifier. Persistent (expires after 1 year).
HAProxy SERVERID Load balancer cookie for Ad Pepper conversion tracking. Persistent.
Microsoft Clarity CLID _clck SM Stores information about how visitors interact with the website and helps to provide an analysis report. Data collected includes the number of visitors, where they visit the website, and the pages visited. Click here for an overview of the cookies set by Microsoft Clarity. Persistent (expires after 1 year).
ZoomInfo visitorid Tracks visitors on the website and maintains a unique visitor identifier. Persistent (expires after 730 days).
ZoomInfo insent-user-id Maintains a unique visitor identifier. Persistent (expires after 730 days).

Functionality Cookies 

Functionality cookies allow the website to remember choices you make (such as your log in details) and customised preference settings (e.g. text size). They also enable enhanced, more personal features, e.g. a website may be able to provide you with local weather reports or traffic news by using a cookie to remember which region you are in. These cookies are also used to provide services you have asked for such as watching a video. Information collected by "functionality" cookies may or may not be anonymised, but they cannot track your browsing activity on other websites. The "functionality" cookies on our website only collect anonymous information. 
LinkedIn recent_history Remembers URLs visited by the user to show where they left off. Persistent (expires after 90 days).
LinkedIn liveagent_oref; liveagent_chatted; liveagent_vc; liveagent_ptid; liveagent_sid Enables the live chat functionality. Persistent (expires after 10 years).
Tawk.To twk_idm_key Allows the website to recognise the visitor in order to optimize the chat-box functionality. Session.
LinkedIn sharebox-suggestion Displays a banner with help text for first time users of the Elevate share box. Session.
Facebook Wd Reads screen resolutions. Persistent (expires after 1 week).
LinkedIn li_cc Ensures a user's phone number can be inputted in China. Persistent (expires after 1 week).
LinkedIn interstitial_page_reg_oauth_url Stores the referring page for proper authentication screen displays. Persistent (expires after 1 week).
LinkedIn lss_bundle_viewer Stores consent when a user agrees to view a SmartLink. Persistent (expires after 1 month).
LinkedIn Mbox Used by Adobe Target to analyse the relevance of online content. Persistent (expires after 180 days).
LinkedIn at_check Determines whether a user has accepted cookies for Adobe Target. Session.
Flash Settings fl_inst Identifies whether a user accepts flash. Persistent.

Targeting Cookies

These cookies collect information about your browsing habits to make advertising relevant to you and your interests. These cookies collect the most information about users.  
Adobe s_tp; s_ppv; s_ips Tracks a percentage of the pages viewed. Session.
Microsoft Clarity _clsk; _clck Stores and combines pageviews by a user into a single session recording. Click here for an overview of the cookies set by Microsoft Clarity. Persistent (expires after 1 day).
Pixel Your Site pysTrafficSource Source URL data. Persistent (expires after 1 day).
Adobe s_pltp Provides page name value (URL). Session.
Google Analytics __utm.gif Stores browser details. Session.
Adobe s_pltp Provides page name value (URL). Session.
Google Analytics __utm.gif Stores browser details. Session.
Adobe AMCV_*@AdobeOrg Stores last visit information. Persistent (expires after 2 years).
Adobe s_cc Determines if cookies are enabled for Adobe Analytics. Session.
Vimeo vuid Stores the user's usage history. Persistent (expires after 2 years).
Adobe s_sq Stores information about the previous link that was clicked on by the user. Session.
Adobe s_fid Unique identifier for Adobe Analytics. Persistent (expires after 180 days).
Adobe s_vi Unique identifier for Adobe Analytics. Persistent (expires after 2 years).
Adobe s_tslv Collects and retains data regarding time since last visit. Session.
Qualaroo ki_u Stores a random UID to associate with survey responses. Persistent (expires after 5 years).
Qualaroo ki_t Stores the survey timestamps and view counts. Persistent (expires after 5 years).
Qualaroo ki_s Stores the current state of any survey the user has viewed or interacted with. Persistent (expires after 5 years). 
Scorecard Research UIDR, UID Market and user research. Persistent (expires after 720 days).
Google Analytics _opt_expid Analytics. Persistent (expires after 10 seconds).
Google Analytics _opt_utmc; _opt_awkid; _opt_awgid; _opt_awmid Analytics. Persistent (expires after 24 hours).
Google Analytics _opt_awcid Collects anonymous information about how visitors use our site, such as the number of visitors to our website, how they arrived there (e.g. directly from the internet or through linking from another website) and tracking which webpages they visited. Click here for an overview of privacy at Google. Persistent (expires after 24 hours).
Google Analytics __utmv; __utma Collects anonymous information about how visitors use our site, such as the number of visitors to our website, how they arrived there (e.g. directly from the internet or through linking from another website) and tracking which webpages they visited. Click here for an overview of privacy at Google. Persistent (expires after 2 years).
Google Analytics __utmz Collects anonymous information about how visitors use our site, such as the number of visitors to our website, how they arrived there (e.g. directly from the internet or through linking from another website) and tracking which webpages they visited. Click here for an overview of privacy at Google. Persistent (expires after 6 months).
Google Analytics __utmc Collects anonymous information about how visitors use our site, such as the number of visitors to our website, how they arrived there (e.g. directly from the internet or through linking from another website) and tracking which webpages they visited. Click here for an overview of privacy at Google. Session.
Google Analytics __utmb Collects anonymous information about how visitors use our site, such as the number of visitors to our website, how they arrived there (e.g. directly from the internet or through linking from another website) and tracking which webpages they visited. Click here for an overview of privacy at Google. Persistent (expires after 30 minutes).
Google Analytics __utmt; __utmt_player Analytics. Persistent (expires after 10 minutes).
Google Analytics AMP_TOKEN Analytics. Persistent (expires after 30 seconds).
LinkedIn VID ID associated with a visitor to a LinkedIn microsite which is used to determine conversions for lead gen purposes. Persistent (expires after 1 year).
LinkedIn SID Determines what a visitor is doing before they convert on a LinkedIn microsite. Session.
LinkedIn queryString Persists marketing tracking parameters. Persistent (expires after 15 days).
LinkedIn lms_analytics; li_fat_id Identifies LinkedIn members for analysis. Persistent (expires after 30 days).
LinkedIn AnalyticsSyncHistory Stores information about the time a sync took place with the lms_analytics cookie. Persistent (expires after 30 days).
Microsoft MUID Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. Persistent (expires after 1 year 24 days).
Bing ANONCHK Stores a user's session ID and verifies the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well. Session.
Unknown ad2; trc; pcc*; pvc* Tracks ad viewability and brand safety through Ad Pepper / Advertising engagement tracking through Ad Pepper Persistent.
Unknown c Stores a timestamp for conversion tracking. Persistent.
Unknown tuuid_lu; Tuuid Stores randomly generated number for recurring visitors for Ad Pepper conversion tracking. Persistent.
Google Ads _gcl_dc Used through Google Campaign Manager and DV 360 to understand user interaction with the website and advertising. Persistent (expires after 90 days).
Google Ads IDE Ads targeting cookie for DoubleClick. Persistent (expires after 2 years).
Google Ads _gac_UA-62256447-1 Advertising. Persistent (expires after 90 days).
Google Ads __gads Advertising. Persistent (expires after 13 months).
Google Ads _gac_gb_ Advertising. Persistent (expires after 90 days).
Facebook datr For fraud prevention. Persistent (expires after 2 years).
Facebook _fbp Stores and tracks visits across the website. Persistent (expires after 3 months).
Facebook act Stores logged in users. Persistent (expires after 90 days).
Facebook Fr Provides advert delivery and retargeting. Persistent (expires after 3 months).
Facebook Xs Store a unique session ID. Persistent (expires after 3 months).
Facebook _fbc Store last visit. Persistent (expires after 2 years).
LinkedIn IRLD; brwsr Affiliate marketing cookie for LinkedIn. Persistent (expires after 2 years).
LinkedIn ABSELB Load balancer cookie for affiliate marketing. Persistent (expires after 2 years).
LinkedIn lms_ads Identifies LinkedIn members off LinkedIn for advertising. Persistent (expires after 30 days).
LinkedIn li_oatml Identifies LinkedIn members off LinkedIn for advertising and analytics outside the designated countries and, for a limited time, advertising in the designated countries. Persistent (expires after 1 month).
LinkedIn UserMatchHistory Used for ID sync processes. It stores the last sync time to avoid repeating the syncing process in a frequent manner. Persistent (expires after 30 days).
LinkedIn li_giant Indirect identifier for groups of LinkedIn members used for conversion tracking. Persistent (expires after 7 days).
LinkedIn BizographicsOptOut Determines opt-out status for non-members. Persistent (expires after 10 years).
LinkedIn _guid Identifies a LinkedIn member for advertising through Google ads. Persistent (expires after 90 days).
LinkedIn U Browser identifier for users outside the designated countries. Persistent (expires after 3 months).
LinkedIn li_sugr Makes a probabilistic match of a user's identity. Persistent (expires after 90 days).
YouTube YSC Stores and track interaction. Session.
YouTube VISITOR_INFO1_LIVE Provides ad delivery or retargeting. Persistent (expires after 6 months).
YouTube GPS Stores location data. Session.
YouTube PREF Stores user preferences. Persistent (expires after 8 months).
Yahoo Ads B Yahoo conversion tracking. Persistent (expires after 1 year).
Yahoo Ads GUC Yahoo conversion tracking. Persistent (expires after 5 months).
Yahoo Ads A3 Ads targeting cookie for Yahoo. Persistent (expires after 1 year).
Microsoft MR Bing Tracking – used to collect user information for analytical purposes. Session.
Microsoft MR2 Bing Tracking after interacting with one of our ads. Session.
Microsoft MUID Set for ID sync for Adobe Audience Manager. Persistent (expires after 30 days).
Adobe Audience Manager lnkd; dpm Sends event to Adobe Audience Manager. Persistent (expires after 6 months).
Adobe Audience Manager dst Logs when there is an error sending data to destination. Used as part of Adobe Audience Manager. Persistent (expires after 6 months).
Adobe Audience Manager demdex Visitor identification. Persistent (expires after 6 months).
Adobe Audience Manager dextp Records last time a data synchronization call was performed. Persistent (expires after 6 months).
Eloqua ELQSTATUS; ELOQUA Used for tracking by ELOQUA. Persistent (expires after 2 years).
Xandr uuids Used by ad nexus analytics by AppNexus. Persistent (expires after 3 months).
Xandr anj Advert targeting cookie for AppNexus. Persistent (expires after 3 months).
Twitter personalization_id Advert targeting cookie. Persistent (expires after 2 years).
Pixel Your Site pys_first_visit First visit flag. Session.
Pixel Your Site last_pys_landing_page Allows the plugin to track the last landing page. Session.
Pixel Your Site pys_start_session Allows the plugin to start a session, used for WooCommerce and EDD reports. Persistent.
Pixel Your Site last_pysTrafficSource Allows the plugin to track the last traffic source. Persistent (expires after 1 day).
Pixel Your Site pys_advanced_form_dat Event advanced form data. Persistent.
Pixel Your Site pbid Allows the plugin to assign external ID to users, improving API events performance. Persistent (expires after 7 days).
Adobe Experience Cloud AMCVS_*@AdobeOrg Stores and tracks interactions. Session.
Qualaroo ki_r Stores the initial page referrer when available for targeting purposes. Persistent (expires after 5 years).
TripleLift tluid Identifies users across webpages for advertising purposes. Persistent (expires after 90 days).
Claritas barometric[cuid] Veritone/Barometric podcast Conversion tracking on both linkedin.com (product) and microsites (business.linkedin.com). Persistent (expires after 1 year).